RYAN FALLER

Accomplished digital marketing executive with 15-plus experience leading cross-functional teams and high-level strategy in SEO, Local SEO, Paid Search, Paid Social, Content Strategy, and more to exceed client goals and maximize ROI.

PROFESSIONAL EXPERIENCE

2024 - 2025

Director of Marketing Systems & Implementation | Digital Strike - Targeted Marketing

Spearheaded build and ongoing refinement of 50+ client-facing dashboards using Sigma Technologies, driving an increase in client satisfaction scores and improved data accessibility

Developed and implemented AI-driven automation workflows using tools such as Zapier, Slack, n8n, Glide, and Airtable, eliminating repetitive tasks and driving measurable gains in team efficiency of up to 25%

Supervised Paid Ads team leads in implementing company-wide Enhanced Conversion tracking across 40+ client accounts, optimizing attribution and performance measurement for over $2M in annual media spend

2022 - 2024

Director of Strategy | Digital Strike - Targeted Marketing

Directed 10+ person team of strategists & department leads across SEO, PPC, and content departments, lifting YoY revenue by 26% through client retention improvements reaching over 95%

Piloted multi-channel PPC strategy spanning Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads; effort consisted of 150+ campaigns & more than $2M in annual media spend, leading to YoY client engagement increases of up to 75%

Directed Paid Ads department heads in developing strategies for 30+ clients simultaneously, exceeding lead and ROI goals through mix of Search, Display, Demand Gen, Performance Max, Social, and Programmatic campaigns

Collaborated with SEO department heads – as well as CEO & Founder – to orchestrate website technical audits, content strategy, and link-building campaigns, resulting in YoY client gains in organic visibility of up to 200%

Coordinated content efforts that resulted in exceeding monthly goal of 35+ pieces – each written to reflect client brand while leveraging principles related to RankBrain, LSI, & NLP to drive organic traffic gains and increase conversions

Assumed full client-facing leadership in CEO’s absence, leading status meetings and mentoring cross-functional teams to consistently exceed monthly client goals

2021 - 2022

Director of Accounts | Digital Strike - Targeted Marketing

Mentored team of 4 account managers and up to 5 strategists across SEO, PPC, and content departments, handling 40-50 client roster that accounted for more than $300k MRR

Coached team members on client communication, organization, and strategy, helping drive retention rates above 95% YoY using structured framework of pre-call agenda overviews and post-call to-do checklists

Conducted weekly department meetings to resolve internal roadblocks, reducing time spent on non-essential tasks by up to 10% month over month

Interfaced with Director of Strategy to conceptualize, plan, and execute client strategy across all departments and translate results to clients in terms of MoM & YoY increases in visibility, traffic, and engagement

2021 - 2022

Head of Local SEO| Digital Strike - Targeted Marketing

Position was performed concurrently in part-time capacity with Paid Ads Strategist, Director of Accounts, and Director of Strategy roles

Oversaw all department activities, including but not limited to optimization of all client listings (Google, Facebook, etc.) and training team members on applicable procedures

Elevated local SEO performance by implementing standardized Google Business Profile (GBP) optimization process encompassing verification, call / form tracking, UTM tagging, & accurate NAP data

Synchronized business information across major online directories via Yext, achieving ~95% data accuracy for 500+ client GBP listings

2020 - 2024

Paid Ads Strategist | Digital Strike - Targeted Marketing

Created and optimized Paid Search campaigns for roster of 5+ clients; responsible for all client-facing activities, including daily communication and monthly status meetings

Engineered complete overhaul of Google Ads account of national industrial machinery client, implementing campaign segmentation that increased engagement and decreased media spend YoY

2011 - 2019

Operations Manager | Starwood Media

Led operational strategy while driving key account growth, expanding PPC account base from 10 to 300+ within four years, while ensuring seamless service delivery and customer satisfaction

Optimized 250+ SEO accounts across more than 10+ client verticals, contributing to 500% company growth from 2012-2016

Nurtured 600+ client relationships in a high-paced, rapidly evolving digital environment while growing department staff by 4 members

2007 - 2018

Gameday Monitor| Major League Baseball Advanced Media

This position was executed on a part-time basis and served concurrently with roles at Starwood Media

Assured quality of all streaming audio and video broadcasted via MLB.com, official website of Major League Baseball, which attracts more than 5 million visitors daily

Contributed actively to quality assurance strategies for MLB.com, which draws over 2.6 billion users each year, by overseeing online services and uploading material to content management system

EDUCATION

1998 - 2002

University of Missouri - Columbia

Bachelor or Arts (Communications)

TOOLS

Google

Ads, Analytics, Business Profile, Search Console, Tag Manager

Microsoft

Ads, Clarity, Places, Webmaster Tools